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Associate Director, Peer to Peer Marketing

Reference Number: 3766
Location: NJ

Our client is a global biopharmaceutical company. They have asked us to assist them in their search for an Associate Director, Peer to Peer Marketing.

Major tasks and responsibilities will include:

  • Implements and executes brand strategy, marketing mix, and operational plans that optimize sales, market share, and revenue growth for a brand or set of brands in the short and long term.
  • Assists in the development of innovative tactics to ensure brand success for the peer to peer strategy.
  • Drives the Medical Expert plan and acts as liaison with key medical experts to identify opportunities to collaborate on advancements in patient care.
  • Partners with Regional Marketers and field teams to ensure flawless execution of all peer-to-peer initiatives.
  • Executes advisory boards and consultant meetings to support key strategies and tactics.
  • Manages the speaker’s bureau. Works with sales team to identify medical experts to be considered as speakers
  • Liaises closely with Legal, Regulatory and Compliance to execute brand tactics successfully.
  • Identifies market insights using market research, competitive intelligence, and understanding of disease areas.
  • Identifies trends, opportunities, and threats for brand(s). Proposes corresponding measures.
  • Drives brand value and differentiation.
  • Ensures appropriate management of resources.
  • Monitors and adjusts ongoing project investments.

We seek candidates with the following qualifications:

  • Bachelor’s degree required. Master’s degree preferred.
  • Must have 3+ years of operational marketing experience with a focus on product and brand management.
  • Launch experience highly preferred.
  • Experience with patient services programs highly preferred.
  • Requires the proven ability to understand, track, analyze, and leverage customer and marketplace insights into building effective marketing strategies and business plans.
  • Must have experience in establishing and cultivating relationships with key stakeholders and influencers within the market.
  • Must be willing and able to travel up to 40%.

If interested, please email your resume as a Word attachment to us, reference 3766.  No calls or faxes, please. Include your daytime phone number and we will contact you confidentially or reply to your email. 

Fairway Consulting Group is included in Hunt Scanlon’s list of Top 50 Healthcare & Life Sciences Search Firms.